Wednesday, August 5, 2020

Now Available! The NALW 2020 Planning Guide & Product Catalog

Time to start planning for National Assisted Living Week® (September 13-19, 2020) with this year’s Planning Guide and Product Catalog. The planning guide offers ideas to help your residents stay connected, improve your assisted living community, and honor your staff. All suggested activities and official products highlight this year’s theme, “Caring is Essential.” 

The theme recognizes that COVID has been an enormous, unforeseen challenge that has resulted in every person working in long term care to step up and go above and beyond expectations. At a time when the entire profession is doing so much, this year’s NALW theme reflects the hard work and dedication of all the essential caregivers in assisted living facilities across the country.

Some of the suggested activities include: 
  • Celebrate the end of summer with special ice cream deliveries for residents and staff.
  • Organize a family drive-by caravan and live outdoor performances, as well as contests, raffles, and hallway games.
  • Combat social isolation among your residents by encouraging connections with their families and loved ones via outdoor or window visits (depending on your state’s guidelines).
  • Have residents share a special meal together with family or friends via Zoom or FaceTime, and look at photos and reminisce over happy family events. 
  • Encourage loved ones or members of the community to write notes or upload drawings and video messages of support and love for residents and messages of gratitude for staff.
  • Provide lyrics and sheet music for a community hallway singalong.
  • Share your own activity ideas on the NALW Facebook page
The guide also connects providers to this year’s NALW official products, which can also be found in AHCA/NCAL’s online bookstore. Show your support for your staff and residents! 

Looking to create your own materials? The NALW website ( offers this year’s logo in a variety of formats available for download. Please make sure to follow our logo policy: 

Download the logo in various formats for online use as well as professional print products. You may use the following files, intact, to promote National Assisted Living Week 2020. All other rights, including the creation of derivative works, are reserved by the National Center for Assisted Living. 

Stay tuned for a forthcoming media toolkit to help assisted living providers promote NALW in their community. 

For more information, please visit

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