Sunday, October 13, 2019

Secure Your Umbrella License with the Motion Picture Licensing Corporation

Lilly Hummel

AHCA/NCAL and other leading industry associations negotiated an agreement with the Motion Picture Licensing Corporation (MPLC) for member savings on MPLC’s Umbrella License®, the most comprehensive copyright license available for senior living and health care communities to show movies. The license provides access to content from nearly 750 rightsholders, ranging from major Hollywood and independent studios to faith-based and foreign language producers.

Once licensed, an unlimited number of movies may be shown. Movies can be secured from any legal source whether rented, purchased, or borrowed via DVD, stream, or downloaded. However, unlicensed exhibitions may subject your community to substantial fines for copyright infringement. If your community currently shows movies, please secure the required license to ensure copyright compliance.

As AHCA/NCAL has advised in the past, the 2016 Agreement establishes guidelines for the licensing of motion picture exhibitions in all senior living and health care communities regardless of the level of care provided or the license status of the community. The Agreement states that:

  • All communities, regardless of their type or license status, must obtain licensure for exhibitions of Videos transmitted over a closed circuit television system or in-house channel.
  • All communities, regardless of their type or license status, must obtain licensure for exhibitions of Videos in common areas such as a theater, lounge, or community room. This includes:
    • Affordable housing facilities and units.
    • Assisted living, nursing and rehabilitation facilities and units.
    • Independent living facilities and units.
    • Adult day services centers.
    • Assisted living, nursing and rehabilitation units receive a reduced rate on the license. Minimum fees are waived for campuses that are strictly nursing, assisted living, or rehabilitation. Effective in 2019, the rate per sleeping unit is $3.45, with a 10% member discount available.
  • Affordable housing units receive a reduced rate on the license.

Please contact MPLC directly at (800) 462-8855 or online at seniorliving.mplc.org for assistance with pricing or to ask any questions about the Umbrella License.

If your senior living community operates assisted living, nursing or rehabilitation units, and held an Umbrella License prior to October 2016, AHCA/NCAL encourages you to provide MPLC with updated unit counts for the aforementioned units prior to your renewal date. Longstanding licensees are eligible for reduced pricing for any assisted living, nursing, or rehabilitation units/rooms added during this renewal year only. Thereafter, the license requirement remains, but units will be priced at a higher fee.

No comments:

Post a Comment