Thursday, July 5, 2018

NALW 2018 Media Toolkit Now Available

Rachel Reeves

You’re ready to “Capture the Moment” this National Assisted Living Week, but how do you share that with others? Check out the NALW Media Toolkit for ideas on how to spread the word about your unique residents, your dedicated staff, your contributions to the larger community, and the special moments you create every day. Download sample materials and find tips at

This September 9-15, invite a local reporter to your big event, send out a press release highlighting your community’s unique programs, or send a letter to the editor sharing your AL community’s holistic approach to person-centered care.

You can also encourage local government officials to officially declare NALW in your city, county or state. Offer them the sample proclamation and invite them to hold an official signing event at your assisted living community (and invite local media to attend!).

The media toolkit also includes sample social media posts, so you can engage with the public directly. Share pictures or videos of your activities, powerful resident stories, or amazing staff. (Note: be sure to read up AHCA/NCAL’s best practices for social media promotion while protecting the privacy and dignity of your residents and staff.)

Use the hashtag #NALW to contribute to the national conversation. You don’t even have to wait until NALW. Share activity ideas and connect with your fellow assisted living caregivers on the NALW Facebook page.

Still figuring out how to commemorate NALW? Consult the NALW Planning Guide and Product Catalog for activity ideas and official NALW products to help you celebrate in style.

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