American Health Care Association (AHCA) Board Chair Tom Coble visited Shanghai, China last week to speak at the 6th Annual Retirement Living World China conference.
Coble participated in a panel discussion, Using Home Care as a Branding and Marketing Strategy for Market Development. Other panelists included Jun Sasaki, Managing Director at Yushoukai Medical Corporation, Tu Hsin Ning, President of Taiwan Home Service Strategic Alliance, and Glenn Lawless, Principal Strategy Advisor at Annecto Australia. The panel discussed how to market home care to attract potential consumers, integration of home care services to meet the requirements of different kinds of retirement communities, and optimization of home care service packages for effective branding.
Coble was also a featured keynote speaker at the conference, sharing his expertise on the role of the long term care center in population management within an aging society. He shared background on long term care in the United States and how health care financing and delivery systems are changing. Much of his presentation focused on a concept called Nursing Home Without Walls. According to a recent article in Provider magazine, Coble said, “It’s about integrating the medical model [long term care] with the social model [home- and community-based services]. What it comes down to is the care center becomes a place to serve both the residents in the center and the elderly in the community by offering services such as Meals on Wheels and wellness checks.”
Conference attendees included operators, developers, investors, technology vendors, consultants and many other professionals from around the globe – Europe, the United States, Canada, Japan, New Zealand, Australia, and more. The concept behind the event is based on the growing Chinese elderly population and the existing challenge to build and operate a successful, sustainable senior living environment for these residents. The conference brings together worldwide industry leaders each year to explore new market strategies and business growth opportunities, as well as discuss strategic actions to keep up with the industry expectations.
In addition to speaking at the conference, Coble visited four long term care communities and a rehabilitation center in Shanghai.
Coble’s passion for and expertise of long term care has made him a highly sought after speaker for events such as this. He speaks nationally to the investment community, insurance conferences, national trade associations and provider groups on important topics such as future payment models, population management and risk management. He has delivered expert testimony before committees of the U.S. Congress and the Oklahoma State Legislature. He represented AHCA at The White House Conference on Aging in 2015, which marked the 50th anniversary of Medicare and Medicaid.
A resident of Ardmore, Okla., Coble was elected to his second term as AHCA Board Chair at the 67th Annual AHCA Convention and Expo in Nashville last month. He has served on the AHCA Board of Governors since 2011 in various roles, including chairman of the AHCA Independent Owners Council and most recently as vice chair on AHCA’s Board of Governors. Coble has also served as president of the Oklahoma Association of Health Care Providers and has had several legislative appointments to health-related task forces, councils and state boards.