Tuesday, December 29, 2015

Educating Consumers, Building Advocates

Amy Mendoza

2015 saw a great deal of changes for the long term and post-acute care profession. With these changes came a shift in focus for Care Conversations, an initiative led by AHCA’s Public Education and Communication Committee.

Whereas 2014 was focused on a variety of themes related to aging, caregiving, and more, Care Conversations in 2015 honed in on key advocacy issues affecting the skilled nursing care profession. Topics included:

  • The Five Star Rating System Infographic, designed to alleviate consumer confusion around the Five Star Rating System;
  • An article explaining the differences between inpatient and observation status;
  • 6 Steps to a Successful Hospital Transition, which gives families tools  to help prevent hospital readmission;
  • A resident and patient safety worksheet, designed for families considering skilled nursing care centers;
  • And much more.
These topics were well received online, resulting in record time on the website and above average engagement by consumers on social media.
The Public Education and Communication Committee is made up of AHCA members with strategic knowledge of the long term and post-acute care profession. The committee meets monthly to review progress with Care Conversations and discuss new opportunities to help individuals make informed, confident decisions.

To learn more, visit the Care Conversations website, stay connected on Facebook, and sign up for the free monthly newsletter.

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