Wednesday, January 7, 2015

NEW - Emergency Preparedness Requires a Communications Plan

Peggy Connorton

A problematic area in emergency planning is the Communications plan. Accurate communications with stakeholders, especially the media, contributes to a successful resolution of the emergency and may lead to a positive evaluation by the community. To help set management on the right path to developing a communications plan, a six-point outline can be a guide in the process of creating or modifying emergency preparedness communications procedures. 

This guide, drafted for Skilled Nursing and Post-Acute Care Centers, Assisted Living Communities, and Centers for Individuals with Intellectual or Developmental Disabilities, outlines a clear communications plan. It consists of policies, procedures, and an incident command
structure, as a primary tool management may use to ensure employees follow protocols during an
emergency. It also includes a Media Outreach plan, an essential part of the Communications plan.

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