Tuesday, June 24, 2014

Webinar: Shedding Light on the Gap between Consumers and Long Term Care Providers

Adrienne Riaz-Khan

Ryan Donohue of National Research Corporation will shed light on the gap between consumers and long term care providers and reveal how to make an early and powerful connection with increasingly influential health care consumers. Plus, explore valuable research into how consumers make decisions about long term care and what they value most.
 Tuesday, July 15, 2014

2:00pm – 3:00pm Eastern

Learning Objectives:

1. Discover what matters most to consumers when selecting a long term care provider

2. Find out how to adopt a "consumer state of mind" by analyzing brand strategy, communication tactics, and overall consumer engagement

3. Learn ways to leverage external and internal brand strengths to differentiate your organization in a world of negative perceptions and increased scrutiny on satisfaction
Registration Link: http://webinars.ahcancal.org/session.php?id=13749

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