Monday, December 9, 2013

‘We Are the Solution’ hits Mainstream Media

By AHCA Press Office

As part of the ongoing We Are the Solution campaign, AHCA/NCAL launched a multi-platform media effort to support its important message: The long term and post-acute care community can provide simple, effective solutions to Congress that save the government money, advance our profession and enhance the lives of residents.

The campaign features print, radio and online advertisements, as well as a 30-second television commercial. Since September, targeted print ads (available to view online) have been running in DC-based publications including The Hill, National Journal Daily, Roll Call, CQ Weekly, Politico and The Washington Post, and online readers of those publications also saw We Are the Solution internet ads.  The radio spot (available to stream online) is currently airing on D.C. stations WTOP and WHUR.

Beginning next week, a :30 television commercial will air on national programs such as Face the Nation, Meet the Press, Fox News Sunday and CNN’s State of the Union, among others. Catch the full commercial in next week’s Capitol Connection newsletter.

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