Thursday, October 27, 2011

On the Road Again

AHCA/NCAL President & CEO Governor Mark Parkinson is on the road again, speaking at a myriad of state affiliate conferences and conventions about the ability of skilled nursing and assisted living to be at the forefront of the health care sector. Just in the month of October, Parkinson has been to Pennsylvania, South Dakota, Alabama, New Jersey and Florida.

Still in his first year as President & CEO, these visits not only allow Parkinson to speak about his vision for the association and the profession, but meet with state affiliate leaders, members and partnering businesses. It gives him to the opportunity to learn firsthand how our sector is currently grappling with the sluggish economy and rounds of reductions from federal and state governments.
Governor Parkinson with SDHCA Executive Director Mark Deak
Take South Dakota for example. Before speaking in Sioux Falls at the South Dakota Health Care Association Annual Fall Convention, Parkinson toured the Good Samaritan Society Center. He witnessed their remote sensor technology, telehealth and fall detection at one of their units and visited with nurses that were monitoring the society’s LivingWell@Home technologies.

Parkinson's speeches highlight what the association is doing to combat additional Medicare and Medicaid cuts to skilled nursing and assisted living from Congress. He encourages participants to become active in AHCA/NCAL’s advocacy efforts in order to push against these potential cuts and demonstrate to Congress that we are the cost and quality solution. Parkinson also discusses the upcoming opportunities the profession has in new payment models and in improving quality care.

“It is time for us to write our own history,” he concludes.

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