Tuesday, September 20, 2011

Day 2 Ushers in Fun and More

Day 2 of the AHCA/NCAL Convention and Expo brought a full day of multiple educational offerings, multiple messages and multiple chances to have fun.

The education sessions had an early start as hundreds of providers took advantage of countless opportunities to earn CEUs. While there were certainly too many great sessions to count, of particular interest was a breakout session on using social media for advocacy. Experts were on hand to highlight the latest trends in consumer use of sites like Facebook, Twitter and YouTube and staff members shared tips and insights on how AHCA/NCAL is using social media for advocacy. Download our tip sheet to see how we’re using social media.

The Opening General Session kicked off with a number of highlights and information on what AHCA/NCAL is doing to make sure that our message is heard and our public image in intact. President and CEO Governor Mark Parkinson reviewed the past year, highlighting the “ups” like improvements in quality indicators and the “downs,” such as the recent 11.1 percent SNF PPS cut that begins next month. With Tom Petty’s “Won’t Back Down” playing in the background, attendees got on their feet and cheered as Parkinson encouraged all to not back down in the face of adversity and tell their story to Members of Congress and the media. To see all this year’s highlights, watch the AHCA/NCAL Public Affairs Video.

AHCA Board of Governors Chair Bob Van Dyk reviewed the findings of the association’s Public Education and Communications Campaign, (PECC) which seeks to change perceptions about skilled nursing care.  Attendees got a first hand look at a series of educational commercials and were also directed to the campaign’s future website, Careconversations.org.  Attendees then heard from best selling author Daniel Pink, who delivered a great message on human motivation through his latest book, DRIVE: The Surprising Truth About What Motivates Us.

The AHCA/NCAL PAC fired up the night at Mandalay Bay beach with great food, great music and lots of excitement. Attendees danced the night away to Jimmy Buffet-style music and some quality time with friends.

Were you at the AHCA/NCAL Convention today? Tell us what you thought.

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